Understand your customers with precision and confidence.

Leverage persistent.id's robust identity graph to gain actionable insight into your marketing strategy.

About Us

MRG's data arm, Persistent.id, emerged from Deluxe Corporation's data business unit in 2019. The acquisition was driven by the increasing need to simplify the complexities of digital marketing for our merchants.

Our robust Identity Graph, designed and built by digital marketers for digital marketers, has laid a rich foundation that grants us exclusive access to world-class partners.

This unique advantage makes Persistent.id a powerful engine for precision multichannel marketing.

Uncover the Power of Your Data

PersonLink™️ Identity Graph

Our Identity graph extends across a majority of the US adult population offering a range of identity signals and channels including, online, offline, CTV, browsers and more. We maintain reliability through our real refreshes, and accuracy through persistent identifiers like the hashed email.

Comprehensive Identity Solutions

Data enrichment and enablement connecting siloed ecosystems across your digital landscape to achieve a precise understanding of your data.

Omnichannel Reach and Accuracy

Data connectivity and activation across online and offline identifiers allowing you to create a unified 360 degree customer view that drives effective marketing strategies across multiple channels.

A Trusted Data Partner

Expanding Across Over

12,000

Sites

Analyze / Authenticate

10B

Events Daily

Actively connecting

225M

US Consumers

Our Offerings

Visitor Identificaiton

Data Enrichment

Audience Modeling

Raw Data Feeds

Activation Signals

Data Monetization

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We Prioritize Data Security and Compliance

Ingrained Roots

With a background in payment solutions, we prioritize data security. Our expertise in secure payment gateways and tokenized transactions ensures rigorous data protection.

Compliance Makes Difference

Unlike other data providers, we offer trackable consent behavior to minimize risks associated with 3rd party data usage.

Exclusive Ownership

While querying enriched consumer insights, we ensure your data remains exclusively yours. We never access it and are committed to its complete protection.