For Endurance International (Now Newfold Digital): Scaling Payments Without Capex
For Endurance International (Now Newfold Digital): Scaling Payments Without Capex
How MRG built a zero-capex payments program that unlocked $10M+ in high-margin revenue and boosted EBITDA.
$0M+
$0M+
$0+
$0+
$0+
$0+
Revenue
0M+
0M+
0K
0K
0K
0K
Subscribers
$0B+
$0B+
$0
$0
$0
$0
Volume
Designed a zero-capex, revenue-share payments program.
Embedded payments into SMB hosting funnels.
Built KPI-driven reporting for private equity sponsors.
What MRG did
Structured a zero-capex, revenue-share program with iPayment (later Paysafe), aligning underwriting, residual splits, and portfolio ownership to protect downside.
Mapped a 30/60/90/180/365-day KPI timeline that met sponsor reporting needs (attach-rate, activation, average ticket, churn, take-rate, residuals). Weekly roll-ups. Monthly QBRs.
Embedded payments into the hosting funnel (Bluehost/HostGator et al.) with intent-based prompts and a merchant-onboarding path tuned for SMB. (Context: Endurance’s scale and SMB focus made this the natural cross-sell.)
Why Paysafe/iPayment
Scale & credibility: iPayment served ~137,000+ merchants and processed ~$28B annually before the 2018 acquisition by Paysafe. That scale reduced execution risk and improved residual quality.
Consolidation tailwind: Paysafe’s acquisition vaulted it into a top-5 U.S. non-bank acquirer, ensuring durable processor support for Newfold’s SMB base.
What MRG did
Structured a zero-capex, revenue-share program with iPayment (later Paysafe), aligning underwriting, residual splits, and portfolio ownership to protect downside.
Mapped a 30/60/90/180/365-day KPI timeline that met sponsor reporting needs (attach-rate, activation, average ticket, churn, take-rate, residuals). Weekly roll-ups. Monthly QBRs.
Embedded payments into the hosting funnel (Bluehost/HostGator et al.) with intent-based prompts and a merchant-onboarding path tuned for SMB. (Context: Endurance’s scale and SMB focus made this the natural cross-sell.)
Why Paysafe/iPayment
Scale & credibility: iPayment served ~137,000+ merchants and processed ~$28B annually before the 2018 acquisition by Paysafe. That scale reduced execution risk and improved residual quality.
Consolidation tailwind: Paysafe’s acquisition vaulted it into a top-5 U.S. non-bank acquirer, ensuring durable processor support for Newfold’s SMB base.
The Challenge
Endurance International (later Newfold Digital) had millions of SMB hosting customers, but no scalable payments infrastructure to monetize them. Private equity sponsors needed $10M+ in new revenue to hit IRR targets, but refused to deploy new capex or take on execution risk.
Endurance International (later Newfold Digital) had millions of SMB hosting customers, but no scalable payments infrastructure to monetize them. Private equity sponsors needed $10M+ in new revenue to hit IRR targets, but refused to deploy new capex or take on execution risk.
MRG’s Solution
MRG brokered a zero-capex revenue-share with iPayment, embedding merchant onboarding into the hosting flow and converting static subscribers into active transacting merchants.
MRG brokered a zero-capex revenue-share with iPayment, embedding merchant onboarding into the hosting flow and converting static subscribers into active transacting merchants.
CASE-STUDIES
See our partnership success stories
Every partnership tells a story. From Microsoft to Deluxe, Endurance, and beyond, Merchant Resource Group has helped leading companies unlock new revenue, scale faster, and capture greater enterprise value. Explore how our strategies, playbooks, and precision execution have turned complex challenges into measurable results across payments, and ecommerce.
CASE-STUDIES
See our partnership success stories
Every partnership tells a story. From Microsoft to Deluxe, Endurance, and beyond, Merchant Resource Group has helped leading companies unlock new revenue, scale faster, and capture greater enterprise value. Explore how our strategies, playbooks, and precision execution have turned complex challenges into measurable results across payments, and ecommerce.
CASE-STUDIES
See our partnership success stories
Every partnership tells a story. From Microsoft to Deluxe, Endurance, and beyond, Merchant Resource Group has helped leading companies unlock new revenue, scale faster, and capture greater enterprise value. Explore how our strategies, playbooks, and precision execution have turned complex challenges into measurable results across payments, and ecommerce.